About Us

About UsWhat We Do

We work with innovative CEO’s and sales leaders of B2B technology sales organizations to implement three key functions for winning more sales and outperforming your competitors.

  1. Sales process/methodology: The client collaboration method for generating leads, developing the business case, constructing proposals, presenting and closing sales. When fully implemented sales performance improvements are up to 77%.
  2. Recruiting top sales talent: Finding, assessing, attracting and hiring the top 26% sales performers within your industry.
  3. Sales skill development: The skills required to sell complex technology offerings to multiple decision makers within today’s competitive marketplace.

You have the right technology and know-how: our job is to help you improve or scale up your sales capability to win your fair share of the market.

We understand that for you, your organization and your sales team, that nothing happens until something is sold. And we will be with you every step of the way.

Who We Are

We are the B2B technology sales industries highest revenue producing sales representatives- sales managers, vice-presidents of sales, corporate presidents, and board advisors.

We are statistically the most proficient sales recruiters within the B2B technology industry.

We are authors of the Amazon Five Star rated book- The Smart Sales Method: The CEO’s Guide to Improving Sales Results for B2B Technology Sales Teams.

We have a 25-year span of continuous sales growth in B2B technology sales.

More importantly, we are relentless researchers. We have logged to date more than 112,000 hours of research on what actually works in B2B sales and what doesn’t. The facts instead of the myths. What is working in today’s environment and what is no longer valid. We understand that you have to get it right. Sooner than later.

Want a snippet of our findings?

Contrary to what most sales reps proclaim- it’s not “all about the relationship, product superiority, lowest price or a numbers game." The top performing sales teams teach their clients how to improve their business results through the implementation of your technologies. They know how to lead the client through the entire evaluation process (with all client decision makers). And, ultimately they are skilled in closing the sale by developing and articulating a best-fit technical solution which enables the client to make more money, improve first-time quality, meet compliance requirements and increase profitability.

How We Do It

When we are implementing a sales methodology, providing recruiting services or training your sales team, our first step is to perform a Sales Assessment to gain a full understanding of your salespersons or sales teams strengths and liabilities. This step can be completed in as little as 1 hour for each sales representative or 1-2 weeks if we are evaluating your entire sales ecosystem (methods, management practices, tools and sales skills).

Would you like to see a sample findings report?

Salesperson: Sales Evaluation Findings
Sales Team: Sales Management Evaluation Findings

Upon completion of a sales assessment, we construct a prioritized salesperson or sales team development plan for improving sales methods, hiring top performing sales team members or training your sales team in the specific areas required for achieving your sales objectives.

In many occurrences, we identify opportunities for immediate sales performance improvement by implementing or improving your sales methodology. By improving your methods, all collaboration between your sales team and your clients will be managed through one set of proven principles. Our sales methodology is called The Smart Sales Method. No other B2B sales method is more empirically grounded, more tested in practice or shown to be more effect. This step typically requires 30 days for full implementation and improves sales results between 32%- 74%. If you have a capable sales team in place, fully staffed, this could be enough to enable you to achieve or exceed your sales goals.

If you have unfilled positions or untrainable team members, we will engage our Sales Recruiting team to get the right players into the right seats as a second step. This phase is usually completed within 30-60 days.

For all trainable and coachable sales team members (marketing, inbound sales, inside sales, consultative sales, sales engineering and sales management) we provide sales certifications classes in the following areas.

  • Advanced B2B Consultative Selling.
  • Account Penetration for cross-selling and upselling within key accounts.
  • Lead Generation for developing a bigger and more qualified pipeline.
  • Presenting & Closing for increasing win probability while reducing sales cycle time.

You can engage us through the entire program or select components based on your needs, in-house expertise, and budget parameters.

Let’s discuss feasibility, potential return and if we are the right fit for your organization..

Please contact us at:

Sales Methods/Training- Joe Morone Principal, World leader's Inc. (585) 732-5666 or jmorone@worldleaderssales.com

Sales Team Recruiting- Karen Benjamin Principal Worldleaders Inc. (585) 732-6496 or kbenjamin@worldleadersinc.com

Would you like you to Meet Our Team?

Joe Morone

- Partner
Joe Morone

Joe Morone is the co-founder and B2B Technology Sales Researcher & Strategist for Worldleaders Inc. He is the lead sales trainer of the Smart Sales Institute for B2B Technology Sales, co-author of the five-star rated book, The Smart Sales Method for B2B Technology Sales Teams and an international B2B Technology Sales Speaker.

His guidance in implementing the right sales strategy, sales methods and developing sales skills has helped thousands of sales representatives and more than 120 B2B Technology firms better differentiate, win more sales and realize new growth.

Karen Benjamin

- Partner
Karen Benjamin

As co-founder and co-owner of Worldleaders, Karen's passion is working with CEO's and Sales leaders, assisting them to improve sales performance and grow their companies. This includes sales assessment and outsourced sales recruiting.

Karen leads Worldleaders Inc.'s Outsourced Sales Recruiting Practice, a service designed to ensure that Worldleaders clients have a consistent pipeline of top performing sales talent, allowing them to hire the top 25% of all sales performers consistently, objectively, cost-effectively and quickly.

Marty Smith

- General Manager
Marty Smith

As Worldleaders General Manager, Marty Smith assists in program development and operational leadership.

His specialties: 'Best In Class' sales process development and implementation, sales personnel recruiting, organizational sales process assessment, sales personnel training and coaching of sales and operational executives.

Marty is a former business executive in the IT industry. He has crafted numerous successful sales and recruiting strategies for complex technology selling and staffing scenarios, assisting many companies in reaching new levels of sales and profit achievement.

Carissa Gagliardi

- Outsourced Recruiting Manager
Carissa Gagliardi

Carissa Gagliardi is an Outsourced Recruiting Manager at Worldleaders responsible for identifying, engaging and evaluating top sales talent. She works with sales professionals to align career advancement opportunities, assess qualification and support long-term professional growth, while concurrently partnering with CEOs and Sales Leaders to evaluate their sales teams, plan team growth and upgrade top sales talent.

Her process starts with recognizing the opportunity to improve a client-collaborating team, identifying under-performing employees, untrainable members, or unfilled sales positions. Filling those roles with top performing candidates is the next step, but not before developing job descriptions and compensation models in alignment with company goals and statistically valid measurable results. This allows Carissa to give customers valuable market insight—hands-on market research on the company’s competitiveness through interviewing professionals in their industry and geography. Carissa’s quarterly management of existing accounts, reviewing quality of services and discussing future initiatives, allows her to maintain long-term successful client relationships.

Internally, Carissa has led the Worldleaders team in company culture integration, and is passionate about process improvement work. A graduate of the State University of New York at Geneseo, Carissa has a B.A. in Communication. Her engagement with candidates, clients and internal team is driven by a common core belief in raising the standard for integrity within the sales profession while supporting the pursuit of prosperity.