What do games and Sales Force Automation have in common? A lot more than you think.
There was an interesting post a few weeks back on the Software Advice Blog about this topic. In the article, Vincent Beerman describes a compelling case for applying a combination of Automation, Motivation, and Socialization to create a more desirable experience with Sales Force Automation tools.
At Worldleaders, the topic of gamification is interesting to us, since we’ve built our next-generation SFA system to focus on the key elements of automation and motivation. If we look at the evolution of SFA systems, our approach has always been to focus on key aspects such as helping salespeople win more business, earn more money, better satisfy their customers, etc. It’s amazing that the majority of the SFA systems out there don’t actually do that. Shouldn’t Sales Force Automation systems be fun? Shouldn’t they help win more business, drive next steps, and be appealing to use … in a fun way? We tend to think so, and focusing on those characteristics will continue to be central to our SFA tool as we continue to evolve.
