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How B2B Sales Should Be

Does Your Team Follow This Sales Process?

This video contains an overview of the sales process your B2B sales reps should be following to penetrate new markets and win more sales.

The Smart Sales Methodology is built around integrating your marketing and sales prospecting processes to drive meetings with the real decision makers in the industries and geographies of your target market. Your organization’s conversations with these decision-makers will be 100% focused on the prospect’s business outcomes and teaching them what they must do in order to sustain their competitive advantage.

This strategy focuses on your sales team becoming the thought-leaders within their market – enabling them to lead the prospect through their evaluation process, technically align a solution that minimizes risk and drives business outcomes, and handles common objections on the way to closing the deal at a fair market price.

If your sales team is not following this type of sales strategy – you are relying too heavily on the competencies of the salespeople themselves, and will ultimately be outsold by competitors that do have a systematic sales process in place.

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The Smart Sales Method
25 Years of continuous sales growth in B2B technology sales