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Marketing & Sales Integration

By integrating your marketing and sales team efforts (methods, people and budgets) you can improve market penetration and sales results by up to 74% while reducing your cost associated with marketing and sales by approximately 30%.  

The typical B2B technology company has a marketing person or team performing the following functions:

  1. Writing website, blogs, promotional campaigns, brochures, and signage.
  2. Branding, the function of improving a company’s brand.
  3. Graphic design and video production
  4. SEO and PPC

The common result is a low number of unqualified leads that your sales team pays little attention to.  Your costs include the salaries and bonuses, website development providers, video production, graphic designers, blog writers, self-proclaimed SEO experts, PPC fees, and promotional events.

The typical B2B technology company has a salesperson or team performing the following functions:

  1. Cold Calling
  2. Networking
  3. Client Entertainment
  4. Responding to RFPs and Bids
  5. Developing Quotes
  6. Various attempts at closing

The common result is that the organization is getting little results and paying far too much.

When sales and marketing is integrated, focuses on best practices, and is staffed with statistically proven top performers the organization improves their market penetration, closes more sales, outpaces their competition and reduces their total costs (marketing & sales) by as much as 30%.

We have created a model for improving market penetration and closing more sales. Executing enables a new integration of B2B marketing and sales. You will eliminate redundancies and process gaps while lowering overall headcount. It is taking an integrated approach for:

  • Validation of products & services to target market need
  • Implementation of a Sales & Marketing Strategy
  • Combining Sales & Marketing Staff
  • Managing Sales & Marketing efforts through the use of a proven methodology and performance benchmarks

The new approach involves an integrated macro (marketing) and micro (sales, sales engineering) effort to generate qualified leads with real decision makers and close sales based on a tangible business case enabling your client to improve their competitive position or operational performance.

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The Smart Sales Method
25 Years of continuous sales growth in B2B technology sales